Winners
Surfproof Setting Spray
Learn MoreYouthforia
Learn MoreVitamin C Body Oil
Learn MoreEnchantment Gel
Learn MoreJulie
Learn MoreUlta Beauty
Learn MoreNovara
Learn MoreLuminous
Learn MoreDave Kimbell
CEO
Ulta Beauty
Learn MoreBody Care Lotion
Learn MoreHero Cosmetics
Learn MoreSISTERWOULD
Learn MoreÉva Goicochea
Founder
Maude
Learn MoreVanilla Embers
Learn MoreTrue Beauty Ventures
Learn MoreBeautyologie
Learn MoreNightcap Sleep Gummies
Learn MoreSandbridge Capital
Learn MoreParrotfish
Learn MoreBeekman 1802
Learn MoreRestore Scalp Serum
Learn MoreMONDAY Haircare
Learn MoreBYOMA
Learn MoreYasmeen Gharnit
Senior Content & Art Director
Glow Recipe
Learn MoreGlowbar
Learn MoreAdwoa Beauty
Learn More
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Incredible Innovations
Topflight brands see the need and set the trend with new designs, spirited campaigns and genuine purpose
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Best Packaging
See Nominees CollapseFrom functional and practical refillable options, to eye catching designs and glass jars or metallic casings that are just too damn beautiful to toss, packaging does more than protect product. It draws us in, elevates the purchasing experience and adds to a brand's story. These are the best of the best.
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BYOMA
Learn More -
DEON LIBRA
Learn More -
Dr. Sebaa Skin Co.
Learn More -
Kim Chi Chic Beauty
Learn More -
Scorpion & Toad
Learn More -
Viktor Michael
Learn More
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Inclusivity Champion
See Nominees CollapseInclusivity can be niche-driven, fueled by a desire to embrace underserved communities, or simply recognize the need for a multitude of voices to represent today’s beauty consumer. We applaud these brands for leading the way.
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A-Frame Brands
Learn More -
Flower Me Good
Learn More -
Hue
Learn More -
Mora Cosmetics
Learn More -
People of Color
Learn More -
SISTERWOULD
Learn More
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Sustainability Champion
See Nominees CollapseMaking peoples lives better through beauty and wellness now means leaving the world in a better place as well. Wasteful processes and packaging will soon be a thing of the past, thanks to the innovative efforts of our nominees.
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Love Not War
Learn More -
Parrotfish
Learn More -
Ries
Learn More -
Sitch Haircare
Learn More -
The Conscious Beauty Group
Learn More
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Product Innovation
See Nominees CollapseDoes the world need another product? Intellectually, we say no—until something so simple and brilliant comes along and we realize this is a bit of genius in a bottle that we can’t do without. Kudos to the brands whose products will turn heads for years to come.
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Enchantment Gel
Learn More -
Robot Manicure
Learn More -
Molecular Hero Serum
Learn More -
Precision Lash Robot
Learn More -
Sun Gummy
Learn More -
Trinity+ Device
Learn More
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Philanthropy Champion
See Nominees CollapseIt's not all about the bottom line in the indie community. Challenger brands are often built around the concept of community or highlighting underserved markets. Whether it is social justice reform or mental health advocacy, these brands are moving the needle for causes they care about.
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FRÉ Skincare
Learn More -
Hope Fragrances
Learn More -
MMSkincare
Learn More -
Novara
Learn More -
Raw Sugar Living
Learn More -
WYOS
Learn More
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Inspiring Brands
Success! Behind every winning product there is an idea that turned into a story told well—and worth retelling.
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Brand Launch
See Nominees CollapseThe old adage of being able to say something for the first time makes a brand launch mission-critical. A launch requires coordination and outreach inspired by a vision with mass appeal. Here’s who did it right.
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ATWATER
Learn More -
Epres
Learn More -
Fara Homidi
Learn More -
Julie
Learn More -
Pavise
Learn More -
Perfumehead
Learn More
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Best Brand
See Nominees CollapseWe are generally in awe of indie brands that persevere through good times and bad. As for the ones that excel, well, they would be worthy of an award. A Beacon Award. We don’t envy the judges.
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Allies of Skin
Learn More -
Elix
Learn More -
Foria
Learn More -
Jolie
Learn More -
Provence Beauty
Learn More -
Youthforia
Learn More
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Indie Deal
See Nominees CollapseInvestors are like retailers, even more so. Before they commit putting their capital at risk, they run a 360-degree evaluation of a brand’s position in the market. These deals show the most upside to take a brand to the next level.
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Adwoa Beauty
Learn More -
Nopalera
Learn More -
True Botanicals
Learn More
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Reference Deal
See Nominees CollapseTo be a reference deal, is to be a source of both admiration and envy. For you have either set the bar or raised it for everyone. You are the new standard.
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Hero Cosmetics
Learn More
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Best Campaign
See Nominees CollapseIt takes more than a clever hashtag or a killer Instagram to generate long-lasting buzz. Thoughtful details, strategy, and efficient, cohesive storytelling across several touch points make up a standout campaign.
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Beekman 1802
Learn More -
Black Radiance
Learn More -
Coconu
Learn More -
Daniel Alain
Learn More -
JUNOCO
Learn More -
LUNA MAGIC
Learn More
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Product Launch – Skincare
See Nominees CollapseLotions, mists, serums, oh my! As beauty's largest category, skincare is arguably the most crowded and most scrutinized lane. To stand out, a product needs to be a game changer. From filling a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these these launches made a compelling and motivating case for consumers to learn more.
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Aeonia Eye Refresh
Learn More -
Body Care Lotion
Learn More -
Classic Whip Sunscreen Mousse
Learn More -
GLOFacial
Learn More -
Good Night Mr. Wu Lip Mask
Learn More -
Slug Balm
Learn More
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Product Launch – Cosmetics
See Nominees CollapseWhether it's making the eyes pop or swiping on the perfect shade of red lipstick, cosmetics have the unique ability to immediately transform and uplift. From filling a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to learn more. These are the cosmetics launches that checked all of those boxes and then some.
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Back From Vacay Bronzer
Learn More -
Surfproof Setting Spray
Learn More -
The Effin Liner
Learn More
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Product Launch – Wellness
See Nominees CollapseFollowing the pandemic, the business of being well is bigger than ever. From developing a product that fills a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to learn more. These are the wellness launches that checked all of those boxes and then some.
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Chill Chews
Learn More -
Complete Belly Reset
Learn More -
Himalayan Salt Body Paddle
Learn More -
Love Sesh Lubricant
Learn More -
Nightcap Sleep Gummies
Learn More -
Take the Edge Off
Learn More
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Product Launch – Personal Care
See Nominees CollapseWhether its intimate care, sexual wellness or hygiene essentials, its a hot topic. From filling a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to learn more. These are the personal care launches that checked all of those boxes and then some.
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Body Acid Serum
Learn More -
Hydrogel Vajacial Mask
Learn More -
KP Body Scrub
Learn More -
LED Whitening Toothbrush
Learn More -
The Body Retinol
Learn More -
Vitamin C Body Oil
Learn More
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Product Launch – Haircare
See Nominees CollapseHaircare was the dark horse of 2020 and 2021, as the category exploded in both prestige and mass. From developing a product that fills a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to learn more. These are the haircare launches that checked all of those boxes and then some.
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DYEposit
Learn More -
Hair Mask & Boosters
Learn More -
Haircare Line
Learn More -
Mars Sand Dry Shampoo
Learn More -
Restore Scalp Serum
Learn More -
Restyling Powder Gel
Learn More
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Product Launch – Home + Fragrance
See Nominees CollapseOnce considered an afterthought in beauty, scents and home essentials have carved out a strong position in the market. From filling a white space, to deploying carefully orchestrated social campaigns, nabbing key media placements and earning organic reviews, these launches made a compelling and motivating case for consumers to learn more. These are the home and fragrance launches that checked all of those boxes and then some.
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Dedtergent
Learn More -
Dulce
Learn More -
Eau de Parfums
Learn More -
Nostalgia Eau de Parfum
Learn More -
Room Deodorant
Learn More -
Vanilla Embers
Learn More
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Outstanding Contributions
Beauty entrepreneurs are a breed apart, and we celebrate the best of their achievements.
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Entrepreneur
See Nominees CollapseTo command the attention and respect of audiences and consumers, let alone editors, is proof of a beauty innovator’s vision. To do so in style is a demonstration of will and grace. Each of these personalities is a force.
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Carly Stein Kremer
Founder,
Beekeeper’s Naturals
Learn More -
Éva Goicochea
Founder,
Maude
Learn More -
Liah Yoo
Founder,
KraveBeauty
Learn More -
Rachel Liverman
Founder & CEO,
Glowbar
Learn More -
Sandra Velasquez
Founder,
Nopalera
Learn More -
Shani Darden
Esthetician,
Shani Darden Skincare
Learn More
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Industry Icon
See Nominees CollapseThe entrepreneurial spirit fuels the best people in beauty whether they work for themselves or a multinational conglomerate. As great their success, it is their inspiration to those that follow their lead, and their generosity of spirit, what turns them into an icon.
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Dave Kimbell
CEO,
Ulta Beauty
Learn More -
Ju Rhyu
Co-Founder & CEO,
Hero Cosmetics
Learn More -
Mary Berry
Founder & CEO,
Cosmos Labs
Learn More -
Nancy Twine
Founder,
Briogeo
Learn More -
Rose-Marie Swift
Founder,
RMS
Learn More -
Sheena Zadeh-Daly
Founder,
Kosas
Learn More
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Seed + Small Growth Investor
See Nominees CollapseIt's a certain skill to be able to spot a diamond in the rough. These investors saw potential early on and by throwing their weight behind nascent brands, were able to the help lay the foundation for a breakout brand.
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Access VC
Learn More -
New Incubation Ventures
Learn More -
True Beauty Ventures
Learn More -
Willow Growth Partners
Learn More
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Growth Investor
See Nominees CollapseThe investment community thrives on a mix of analytics and improvisation, and the best investors foster their creativity by nurturing growing brands with the right amount of cash, connections and compassion. These investments are creating long-term value by fueling the expansion of independent brands that are driving our industry forward.
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Prelude Growth Partners
Learn More -
Sandbridge Capital
Learn More -
Stride Consumer Partners
Learn More
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Brand Builder
See Nominees CollapseA strong founder is only as good as the support team surrounding them. The ability to implement strategy, manage growth and motivate teams are just a few of the traits these leaders possess as they elevated a brand's offerings and strengthened infrastructure.
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Ari Bloom
Co-Founder & CEO,
A-Frame Brands
Learn More -
Debi Theis
Beauty Executive & President,
Henry Rose
Learn More -
Heidi Merris
President,
Violette_FR
Learn More -
Jeanine Stanislaus
Founder & CEO,
STANhouse
Learn More -
Yasmeen Gharnit
Senior Content & Art Director,
Glow Recipe
Learn More
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Retail Honorees
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Brand Booster
See Honorees CollapseWith several doors and a thriving community both IRL and online, making it onto this retailer’s shelves can propel a brand into a new stratosphere of growth. This retailer excels by giving brands the stage to generate major awareness and offers scale in a meaningful way.
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Honoree
Ulta Beauty
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Audience Educator
See Honorees CollapseThere is a sea of choices in beauty and a great retailer offers more than a place to just purchase goods. Instead, it is a hub of information that anticipates the questions shoppers will have along their discovery journey. This retailer’s platform goes above and beyond product detail pages by providing digital or in-person activations, tutorials, ingredient deep-dives, founder to consumer connections and a highly-trained staff helping a brand to break through the clutter.
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Honoree
Beautyologie
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Assortment Innovator
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Service Maven
See Honorees Collapse“That Girl” regimens are all the rage on TikTok, but these lifestyle retreats have true staying power. Personalized facials, cutting-edge lasers, cryo-therapies and body treatments are just a few of the can’t-live-without services that spas are enticing wellness lovers and beauty fanatics with. These providers are the best of the best, and are independently-owned.
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Honoree
Glowbar
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Find Out Who The Winners Are
Join us live October 11 - 1pm EST as we unveil the winners!
Read The Recap
Meet The Experts
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Margarita Arriagada
Founder + CEO,
Valdé Beauty
-
Tina Bou-Saba
Co-Founder & Managing Partner,
Verity Ventures
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Reuben Carranza
Amika, Eva NYC, Ethique,
Group CEO
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Muffy Clince
Director of Emerging Brands,
Ulta
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Andrew Davis
Chief Commercial Officer,
Voyant Beauty
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Jennifer Goldstein Sullivan
Co-host,
Fat Mascara
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Divya Gugnani
Angel Investor + Founder,
Wander Beauty
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Janet Gurwitch
Operating Partner,
Advent International
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Carol Hamilton
Group President, Acquisitions,
L'Oreal
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Marcia Kilgore
Founder,
Beauty Pie
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Stephanie Morimoto
Owner & CEO,
Asutra
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Joël Palix
Founder,
Palix Unlimited
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Vasiliki Petrou
CEO,
Unilever Prestige
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Lisa Price
President & Founder,
Carol’s Daughter
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Ju Rhyu
Co-Founder & CEO,
Hero Cosmetics
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Carla Ruiz
Sr. Vice President, Global M&A,
Shiseido
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Kelly St. John
Founder,
KSJ Collective
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Angela Umelo
Founder & CEO,
Salt and Earth Labs
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Rahama Wright
Founder,
Shea Yeleen
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Nini Zhang
Managing Director (Investment Banking),
Bank of America
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Wende Zomnir
Founder,
Caliray, Urban Decay