Beauty Editors
In the series premiere, four beauty journalists engage in a media-focused webinar that delves into the coronavirus pandemic’s impacts on the beauty industry. They discuss changes in beauty consumer behavior and how the content they now produce is seen through the lens of COVID-19. At the publications they work for, the crisis is commanding most of the coverage and reader attention, and is a long-term factor. The editors predict severe financial pain that could last anywhere from three to 24 months and suggest ways indie beauty brands can gain advantages by shoring up their e-commerce logistics.
Hosts
Nader Naeymi-Rad
Founder & Publisher,
Beauty Independent
Panelists
Rachel Brown
Editor In Chief,
Beauty Independent
Allison Collins
Senior Beauty Editor,
WWD
Deanna Utroske
Editor,
Cosmetics Design
Cheryl Wischhover
Beauty Writer,
Business Of Fashion, Vox.com
Read The Recap
Beneath the Surface What Beauty Business Editors Really Want To Hear From Brands Right Now In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In the worst of times, her skepticism has morphed into ire. “It... READ THE FULL ARTICLE →