The New Batch Of Ingredients Looking To Dethrone Long-Time Hyperpigmentation Heroes

Skincare is in the midst of its alternative era. Whether it’s for retinol, which is being limited by the European Union to concentrations .3% and under for facial products, or vitamin...

Sephora Accelerate Brand Soft Rows Wants To Fill Gaps In The Prestige Textured Haircare Market

Prior to applying to Sephora’s Accelerate program, Soft Rows founder Quani Burnett visited 30 beauty retailers in California and the Midwest, where she asked store staff to recommend products for her natural hair. They overwhelmingly suggested shampoo...

Sephora Spotlights Textured Haircare Brands In New Displays

Sephora is making a strong statement that mass-market chains and beauty supply stores shouldn’t have a stranglehold on the textured haircare category with new displays spotlighting textured haircare brands in 75 locations. “Sephora is investing in haircare in...

New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents

When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...

Dermatologist-Founded Brownkind Addresses Melanin-Rich Skin’s Unique Signs Of Aging

During their over 50 years of combined dermatological expertise, spouses and doctors Abhijit and Gauri Desai have discerned that skin aging can vary by skin tone. Their new brand, Brownkind, addresses the unique signs of aging people...

Haircare Brand The Potion Studio Makes Retail Debut At Nordstrom

Bouncing around from The Netherlands to South America to the United States since she was a kid, Aziza El Wanni and her natural curly hair have experienced a lot of changes. Some were brought on by the weather,...

Wellness-Focused Brand Blended Champions Body Care As A Self-Care Practice

Erica Patterson intends for her newly relaunched brand, Blended, to stand out in an increasingly crowded body care category. “I wanted to create the most advanced version of these products featuring new ingredients such as shea nilotica,...