The digital advertising intelligence data feed that helps you power your systems, tools, and models.
Pathmatics Connect by Sensor Tower is a data feed that brings digital advertising data from Facebook, Instagram, Twitter, TikTok, Snapchat, OTT, display, video, and more, straight to you. Our automated data feed delivers large volumes of data so you can create your own dashboards, reports, and data visualizations in a format that works best for you.
Once equipped with the Pathmatics Connect data, you can create your own downstream logic and rules to query millions of rows of advertisement data -- and narrow down to an exact topic or keyword that is most important to you.
Incorporate granular digital advertising data into attribution models to measure share of voice impacts.
Combine multiple marketing data sources to align marketing, operations and strategic planning.
Empower your teams with unique insights on brands, publishers and trends in digital advertising
Pathmatics data taxonomy is the first data classification system designed by the modern marketer, for the modern marketer. Both informed by well-established tech giants and a direct response to feedback from our customers, our data taxonomy is customized to meet the needs of real, top digital media decision-makers.
The Pathmatics platform separates and categorizes advertisements -- to offer you a granular and relevant view into digital advertising in the marketplace. Through our massive data sets, you can research specific brands and products, drill down into multiple layers of categories, and perform better comparisons.
Pathmatics Explorer by Sensor Tower, brings visibility into the digital advertising ecosystems throughout the US, Brazil, Canada, France, Germany, Italy, Mexico, Spain, UK, Australia, and New Zealand. With Explorer you’ll get access to ads, spend and impression estimates, and insight into brands’ advertising strategies across: Facebook, Instagram, Twitter, YouTube, display, video, mobile, and OTT. Request Demo.